LinkedIn Really wants its Members to Post Video Updates

A new LinkedIn native video call to action insistently prompts the professional network’s site members to post more video content…

LinkedIn first introduced a native video sharing option last year. Since that time, it’s added an active status feature, a very strange voice messaging option, and started forcing people to use hashtags in updates. Now, it’s trying to convince its members to upload more video to the platform.

LinkedIn Native Video Call-to-Action Prompt Appears

A seemingly new LinkedIn native video call-to-action message now surfaces when posting Page updates. The CTA reads:

“Try Native Video to drive more engagement…Page video is 5x more likely than other types of content to start a conversation among members.”

There’s no arguing the power of video. It’s proven to attract more attention and interaction than any other format. Video well outperforms text, even images, infographics, and GIF animations.

In fact, video is the preferred medium for marketers at this time by a long shot. It’s why Facebook and Twitter have so aggressively integrated it into every conceivable way possible. Currently, 81 percent of businesses marketing use video, up from 63 percent last year. A solid 76 percent of marketers report to HubSpot video helped to increase sales. And, 95 percent of consumers report watching an explainer video to learn more about a product or service.

The figures clearly demonstrate video is powerful. So, it’s easy to see why LinkedIn would push its members to use it more often.

Ashley Lipman

Ashley Lipman is a super-connector with Outreachmama who helps businesses find their audience online through outreach, partnerships, and networking.