Microsoft Teams Up with Grocer to Test a New Way to Shop for Food

The Microsoft connected store experience, currently in testing with grocer Kroger, will provide consumers with another way to food shop…

Software giant Microsoft has teamed up with grocery store Kroger to test what it calls a “connected store experience.” The pilot program will run in Monroe, Ohio and Redmond, Washington, representing the next step for the EDGE shelving system (Enhanced Display for Grocery Environment). 

Microsoft Connected Store Experience Pilot Debuts within Two Kroger Stores

The new program allows shoppers to create grocery lists within a mobile app. The app then guides people through the store to locate their listed items. It even shows customers item images to help them more quickly pinpoint what’s on their lists. 

Additionally, the system alerts customers when items are out of stock and notifies the store when stock runs low.

Connected grocery stores have become increasingly popular for retailers and consumers alike. Brands such as Walmart, Amazon, Publix, and others employ various technologies to make shopping easier. Kroger is already using Microsoft Azure, a cloud computing service, to provide its customers with a more convenient and faster means for shopping.

Savannah Marie

Savannah Marie loves writing and all things social media. She writes on a variety of topics, from social media to health and wellness to travel and all points in between! She is the lead writer and creator of Mixios and blogs with style and a one of a kind voice.