LinkedIn has published a post on its official blog, outlining how managers can boost company page SEO, increasing visibility on the site…
“You already know the importance of optimizing your website so that it shows up near the top of relevant search engine results. But, did you know you can also consider SEO for your company’s LinkedIn Page? You can increase your odds of showing up in the right web searches by following a few simple practices.”
The company starts off with a few eye-popping statistics, including the fact Google processes an estimated 3.5 billion search queries per day. And, 80 percent of B2B social media leads actually flow from LinkedIn.
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LinkedIn Product Marketing team member Kylee Lessard goes on to encourage to focus on user experience. Lessard then emphasizes the importance of correctly using keywords. Additionally, Lessard tells company page admins to link to their websites, include key business details, and upload compelling images.
According to data compiled by LinkedIn, companies with complete information receive 30 percent more weekly views.
Also, LinkedIn strongly recommends updating company pages frequently.