February 18, 2020
Netflix 3 dollar per month mobile-only plan expanding

Netflix is Expanding its $3 per Month Mobile-Only Plan to More Markets Beyond India

After experimenting with a $3 per month mobile-only plan in India, Netflix is set to open it up to other developing markets…

Netflix previously ran an experimental $3 per month mobile-only plan in India last year. While the company expected it to perform fairly well, the actual results surprised the streaming service.

Chief Product Officer Gregory K. Peters said during a company earnings call that the organization was extremely pleased with it test results. Now, it’s set to expand to other markets.

The Netflix $3 Mobile-Only Plan Opening to More Markets

After Netflix experienced strong results from its $3 per month mobile-only plan in India, it was learned the company would pilot a similar program in Malaysia. Now, its CEO has confirmed it will open to additional markets.

The company already plans to spent over $400 million on local content between 2019 and 2020. So, it’s definitely investing in the expansion.

According to The Hollywood Reporter, Netflix CEO Reed Hastings said at a conference in Dehli recently:

“If we have amazing content from around the world, people are willing to pay for that. … In the U.S., cable television costs about $75. Here [in India], it’s about $3-$5. In the U.S., people pay $50 for mobile phone access. Pricing is very low here, and the market is very large. That’s why our 199 rupees a month [mobile-only] pricing is very competitive.”

Savannah Marie

Savannah Marie loves writing and all things social media. She writes on a variety of topics, from social media to health and wellness to travel and all points in between! She is the lead writer and creator of Mixios and blogs with style and a one of a kind voice.

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