June 4, 2020
Facebook Shops transform business pages into e-commerce stores

Facebook Introduces ‘Shops,’ a New Way to Turn Business Pages into Online Stores

Facebook has unveiled a new e-commerce tool for business pages called “Shops,” that allows retailers and service providers to sell their stuff directly…

The world’s largest social network is taking yet another step to swallow the internet whole. Facebook and its subsidiary Instagram are launching new e-commerce options for their business pages. The new Facebook Shops will allow businesses to instantly transform their pages into online storefronts. (The same will likewise apply to Instagram.)

New Facebook Shops Transform Business Pages into E-Commerce Stores

The new Facebook Shops isn’t an extension of Facebook Marketplace. Instead, it’s for established businesses, with dedicated FB and/or Instagram pages, to use said pages to sell their goods and services right to their audiences. With the addition, business can now create dedicated “shops” to showcase their products and services.

However, the vast majority of transactions won’t be handled on Facebook or Instagram. Rather, the largest percentage of purchases will occur on businesses’ own websites. (Although a small portion will happen through Facebook’s or Instagram’s in-app checkout features.

Facebook writes on its official news site:

“Facebook Shops make it easy for businesses to set up a single online store for customers to access on both Facebook and Instagram. Creating a Facebook Shop is free and simple. Businesses can choose the products they want to feature from their catalog and then customize the look and feel of their shop with a cover image and accent colors that showcase their brand. This means any seller, no matter their size or budget, can bring their business online and connect with customers wherever and whenever it’s convenient for them.”

Ashley Lipman

Ashley Lipman is a super-connector with Outreachmama who helps businesses find their audience online through outreach, partnerships, and networking.

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