YouTube just Made it Easier to Get Rid of Unwanted Video Recommendations

A few new options are rolling out to Android and iOS, including a way to immediately decline unwanted video recommendations…

Google is introducing a few new tools to its subsidiary YouTube. One is topic and related videos on the homepage. Another provides more information about why videos are recommended. And yet another quickly dismisses unwanted content recommendations.

New YouTube ‘Don’t Recommend Channel’ Option Rolls Out

The first change, which places topics and related content on the homepage under the “Up Next,” will slightly change up the experience.

The video recommendation explanation is merely more information about how it selects content via its collaborative filtering algorithm. (It basically tells viewers why it’s recommending videos, usually based on previously viewed content of others with similar interests.)

The other change, which is a new “Don’t Recommend Channel” option, isn’t per se new. It’s simply a streamlining of a previous process. Rather than choosing “Not interested,” then “Tell Us Why,” followed by “I’m not interested in this channel,” YouTube will provide a shortcut to a “Don’t Recommend Channel” button:

“Although we try our best to suggest videos you’ll enjoy, we don’t always get it right, so we are giving you more controls for when we don’t. We’ve now made it simple for you to tell us to stop suggesting videos from a particular channel. Just tap the three-dot menu next to a video on the homepage or Up Next, then ‘Don’t recommend channel.'”

Some features are already going live globally on Android, iOS, and desktop, while others will become available in over the coming days.

Ashley Lipman

Ashley Lipman is a super-connector with Outreachmama who helps businesses find their audience online through outreach, partnerships, and networking.