Pinterest Retargeting Options Introduced

Pinterest retargeting options are now available to marketers using the social pinboard style platforms, providing more useful tools…

Pinterest just debuted several new retargeting features for users who both interact with Pins and visitors to websites using the Pinterest tag. By using Ads Manager, marketing brands can retarget based upon five user action specifics: clicks, saves, likes, comments, and closeups. Additionally, businesses can create audiences targeting specific Pins.

“Now it’s also possible to create audiences from the data associated with actions people take on your site. If someone browsed a category on your site or made a purchase over a specific amount, it’s easier for you to show them the Promoted Pins they’ll find relevant. For example, you could identify people who’ve viewed the outdoor furniture on your website and show them a Pin displaying a dreamy backyard setting full of products they might find interesting,” Product manager Frank Fumarola wrote in a blog post.

Pinterest Retargeting Options Provide Marketers Enhanced Tools

There are even more options for websites with the Pinterest tag. Those brands are able to retarget based on site visitor actions, like signing-up for services, browsing through categories, and adding items to shopping carts.

At the beginning of September, Pinterest announced advertiser targeting would include new tools and features. These consisted of, among other data, better audience identification. In August, the social media site said it would launch video ads to challenge rivals Facebook, Instagram, and YouTube.

Pinterest launched in open beta in March 2010, gaining 10,000 users over the next nine months. Today, there are 500 employees and has more than 100 million monthly active users. The platform boasts strong market share, as 30 percent of all US social media users interact with the platform.

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