Project Cognac, secret development for third-party Snapchat games, will go public next month, according to a recent news report…
There’s been plenty of rumors for some time Snap, Inc. is working to bring games to its platform. Now, a recent news report reveals “Project Cognac,” a secret initiative to introduce third-party games to Snapchat.
Project Cognac, Snapchat Games Secret Program, to Debut Next Month, Report Reveals
Games will run right inside the Snapchat app and the company is ostensibly due to show off examples from a number of developers:
“The mobile game platform, internally codenamed ‘Project Cognac,’ will feature a handful of games from outside developers designed to work specifically in the Snapchat app, according to a person familiar with the matter.
The new games initiative will be unveiled at Snap’s first-ever summit for content and developer partners in Los Angeles on April 4, the person said, adding that video initiatives like more original shows will also be announced. An invitation to the event that was seen by Cheddar includes the tagline, ‘Less talk. More play.’ — a nod to the gaming platform.”
Snapchat already offers its own set of augmented reality games, unveiled nearly a year ago, called Snappables. Additionally, its parent company acquired a boutique Australian gaming studio, Prettygreat for $8.6 million. That team is behind “Fruit Ninja” and “Jetpack Joyride.”
Tencent is also one of the developers publicly opining to work with Snap, Inc.