A recent Google broad core algorithm update did roll out last week, the search engine confirms in a new Liaison tweet…
For those who wonder, yes, Google did introduce an algorithm update last week. The search giant states this is a routine change, which it does many times throughout the year. And, it could affect how pages rank on the SERP or search engine results page.
Recent Google Broad Core Algorithm Update Confirmed
The release announcement comes via Twitter, from Danny Sullivan, the company’s public liaison of search:
Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year….
— Google SearchLiaison (@searchliaison) March 12, 2018
Google did not provide any specifics about the changes. But, the company did state, “As with any update, some sites may note drops or gains. There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded.”
Sites might experience gains or drops as the result of the update, which is normal. So, it definitely seems fluctuations aren’t anywhere out of the question.
Additionally, Google says there’s no need for action. “There’s no ‘fix’ for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages.”