A small core Google algorithm update did hit the web last week, search liaison Danny Sullivan tweeted out, which did significantly impact some sites…
Google search liaison Danny Sullivan confirmed via Twitter a small core algorithm update rolled out last week. Although Sullivan describes this as a “smaller” update, SEOs have definitely seen the after effects.
Small Core Google Algorithm Update Confirmed
Many webmasters report noticeable changes to their sites’ performance since its release. Both substantial site traffic spikes and drops occurred as a result. However, Sullivan states it’s a minor one and Google does disclose large signal changes:
“Our core algorithm is updated all the time. For major updates, we’ll continue to share about those on @searchliaison, as we have been. We haven’t had a major update of that nature, but we did have a smaller one this week.”
Curiously, there isn’t a consensus about what impacts this small core Google algorithm update brought. In other words, it’s impacting sites differently, meaning site owners are not experiencing something in common.
In August, Google did put out a large core algorithm update. That change focused on page quality to improve its search results. Some sites were indeed negatively impacted. Others, however, benefited from the update.