Snapchat Introduces Lens Challenges to go Up Against Rivals Instagram and TikTok

Snapchat Lens Challenges are a new way for the social app to lure in more users and get current users to share more on the platform…

Challenges are a big part of the social media and messaging scenes. So, it’s no wonder why a tech company, er rather, camera company, wouldn’t try its hand. With peer-to-peer challenges engaging so many individuals on YouTube, TikTok, and Instagram, rival site Snapchat is getting in on the action.

Snapchat Lens Challenges Rolls Out to Compete with TikTok and Instagram

The latest to enter the space is what Snapchat calls “Lens Challenges.” And, these are just what they sound like — themed challenges which use special Snapchat Lens. The first to roll out is a holidy-themed challenge, featuring “Jingle Bells” as performed by Gwen Stefani.

To be sure, this isn’t a new trend. TikTok currently dominates the challenges space. The company even created a year-end roundup of its biggest challenges.

Also, YouTube plays a big role in this trend. In fact, it’s common for online challenges to start on apps like TikTok and Instagram, only to find their way over to YouTube.

The new Snapchat Lens Challenges are already available through the Lens Carousel. Just open it and then tap the smiley icon to go into Lens Explorer. Select “Jingle Bells” and try it out.

Savannah Marie

Savannah Marie loves writing and all things social media. She writes on a variety of topics, from social media to health and wellness to travel and all points in between! She is the lead writer and creator of Mixios and blogs with style and a one of a kind voice.