Spotify has announced it plans to place a temporary ‘pause’ on political advertising on its platform, beginning in the early part of 2020…
Although social media companies — and streaming companies alike — benefit from ad revenue, some of it is just to much trouble for what it’s worth. This very difficulty is what such networks as Facebook, Twitter, and Google have struggled with in the past.
But, Spotify has found at least some form of temporary relief. The company States it plans to put a temporary pause on political advertising, starting early next year.
Spotify to ‘Pause’ Political Ads in Early 2020
Spotify announced without fanfare it will temporarily cease allowing political advertisements on its platform in early 2020.
the popular streaming service explains that it simply does not have the resources, 2 that all ad content. The company said in a statement to The Verge:
“At this point in time, we do not yet have the necessary level of robustness in our processes, systems and tools to responsibly validate and review this content. We will reassess this decision as we continue to evolve our capabilities.”
Spotify is merely admitting what other digital companies won’t — it just does not have the necessary technology and human assets to validate all advertising that comes across its platform.
It’s perhaps the worst kept secret in the tech-to-consumer industry. Although these companies offer some very complex features, there are some things they are just not fully capable of doing.
We’ve made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought. Why? A few reasons…🧵
— jack 🌍🌏🌎 (@jack) October 30, 2019