June 3, 2020
Spotify video podcast testing underway

Spotify Streaming Service is Experimenting with Video Podcasts

Spotify is testing a new video podcast, according to a recent news report, starting with two YouTube stars, to tentatively debut in the near future…

Streaming service Spotify is experimenting with video podcasts, according to a recent news report, published by The Verge. The video will play alongside with the podcast episodes, with half the audience able to view the content. It will begin with YouTube stars Zane Hijazi and Heath Hussar, hosts of Zane and Heath: Unfiltered.

Spotify Video Podcasting Testing Underway

Spotify’s foray into video podcasting isn’t all that strange, given the fact it already displays looping videos of album artwork. Plus, it’s recently acquired The Ringer, a sports and entertainment venture. That property already claims 100-million fan-base which earned an impressive $15 on its podcasts in 2018.

Also, Spotify has shown videos in the past, which were cancelled in 2017. A year later, the company hinted it may bring back more photos and videos to its catalog of podcasts, although it hasn’t elaborated on those plans since that time. (It’s also not commenting about its current video podcast experiment.)

Spotify did provide a comment to Engadget, which did not confirm nor deny the reported claims:

“At Spotify, we routinely conduct a number of tests in an effort to improve our user experience. Some of those tests end up paving the way for our broader user experience and others serve only as an important learning. We don’t have any further news to share at this time.”

Ashley Lipman

Ashley Lipman is a super-connector with Outreachmama who helps businesses find their audience online through outreach, partnerships, and networking.

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