These are the top three Google ranking factors now made public…
We now know which three of the approximate 200+ algorithmic Google ranking signals are the most important.
In a question and answer session, Andrey Lipattsev, a Google Search Quality Senior Strategist, disclosed the top three Google ranking factors are: content, links, and RankBrain. Furthermore, Lipattsev, elaborated that the number one and two organic search ranking factors are content and links. This is interesting, since it is already known that backlinks are increasingly becoming less important as a ranking factor, as are keywords.
RankBrain is a machine learning artificial intelligence system, used to help Google process and provide the most relevant search results for users. It pulls information from a variety of sources to understand user search context. It’s part of what’s known as the semantic web, a more natural communication environment.
Top 3 Google Ranking Factors made Public
It’s long been known that Google highly recommends publishing quality content, for visitors to read and share. Because content cannot be manipulated like backlinks, it remains the single most valuable aspect of a website. Of course, there are many other factors which help to determine a site’s organic rank in search results, but content is by far the most influential.
The key to creating a great website is to create the best possible experience for your audience with original and high quality content. If people find your site useful and unique, they may come back again or link to your content on their own websites. This can help attract more people to your site over time. —Google
Even on the official Google site, the nearby quote about publishing “original and high quality content,” is strongly advised as one of the best ways to attract and retain visitors. Over the years, the search engine’s employees have continued to stress this point. It’s holistic, informative content that is the most powerful aspect of a website and can be used in content marketing through blogging and social sharing.
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