Twitter Finally Reveals its Daily User Count — and It’s a Fraction of Instagram, even Smaller than Snapchat

We now know the Twitter daily user count and it’s not very big, especially when compared to its rivals, Instagram, Snapchat, and Facebook…

Twitter has never shared its actually daily user count. Until now, the social microblog insisted investors look at other metrics — such as looking at user growth.

Yesterday, that all changed when the site revealed its daily user total for the first time ever — 126 million. When put up against its monthly active user count, that comes out to just 39 percent.

Twitter Daily User Count Finally Revealed

The Twitter daily user count of 126 million is a mere fraction of Facebook. But, it’s also markedly smaller than Instagram and even Snapchat. By comparison, it’s only 0.0828 percent of Facebook’s 1.52 billion DAUs. And, 0.252 percent of Instagram’s 500 million DAUs. Snapchat also outpaces Twitter, with 186 million daily users.

What’s more, Twitter’s monthly active user base is shrinking, continuing a long-time trend. It’s a bit of sleight-of-hand. By putting the focus on its DAUs instead of its MAus, it appears the social property is growing. Going forward, Twitter says it will no longer share its MAU total, starting this year.

It’s not all bad news, though. Snapchat didn’t add to its user base at all last year. While Twitter did make some gains. Also, it demonstrates there’s room for improvement. Although, Twitter must ultimately concentrate on growing its overall user base, instead of just getting its existing audience to engage more.

Bill Boyles

Bill is a freelance writer who covers a wide range of topics, including apps, social media, and search.