A new, limited pilot program for WhatsApp verified business accounts is currently running, in an attempt to open a possible revenue stream…
WhatsApp is testing verified business accounts, according to a FAQ page on its website. At this time, it’s only an experimental, pilot program. “WhatsApp is exploring ways for you to communicate with the businesses that matter to you,” the page reads, in-part.
WhatsApp Verified Business Accounts Starts Limited Pilot Program Testing
The new WhatsApp verified business accounts program means the company has confirmed a phone number legitimately belongs to a business account. However, the company provided no real details about its verification process. Additionally, the company does not state what its checks to verify a business’ phone number.
When Facebook acquired WhatsApp in February 2014, the messaging giant dropped its $1 annual service fee. But, this strongly suggests the company is exploring another monetization pipeline. Although, CEO Jan Koum already stated the messaging app will not place “ads in the product.”
In January 2016, the company announced a B2C test program, which focused on large enterprise entities. About eight months later, in August 2016, WhatsApp revealed it would allow business accounts by the end of the year. The digital company would allow those businesses to send marketing messages to users.
For users, the new move means communications with a verified business displays yellow messages inside a chat. (But, there’s no delete option for such messages.) A green check mark badge indicates WhatsApp verified a business.
Users with a business’ number saved inside their contacts will see the same name in their address books. However, unsaved business numbers are able to choose how their own name appears.
WhatsApp does provide a user-controlled block option to stop business account messaging.
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