YouTube TV is about to get bigger, with it expanding its channel library by offering several Viacom properties this summer…
Last year, Viacom and CBS completed their merger in December, with the latter gaining a significant number of networks. Now, ViacomCBS, the newly-formed company, is opening a good portion of its channel lineup to distribution partner Google, in a new deal with YouTube TV.
YouTube TV Adding Comedy Central, MTV, Nickelodeon, and more Viacom Channels
This summer, YouTube TV will gain Nickelodeon, MTV, Comedy Central, BET, CMT, Paramount Network, TV Land, and VH1. It’s a multi-year deal that also continues to offer CBS broadcast stations, CBS Sports Network, Pop TV, Smithsonian Channel, and The CW, along with Showtime.
Although this most definitely adds to the experience of subscribers, it could also trigger a price hike. For instance, when YouTube TV added Turner networks (TNT, TBS, CNN, truTV, Cartoon Network, and Adult Swim) two years ago, back in 2018, subscribers were hit with a $5 price hike, raising the monthly subscription rate from $35 to $40.
Subsequently, another price increase occurred in 2019, when it went up $10 to cost $50 per month, after adding Discovery channels (Discovery Channel, HGTV, Food Network, and TLC). Ray Hopkins, president of US networks distribution at ViacomCBS, wrote in a press release:
“We are thrilled to have reached an expanded agreement with YouTube TV that recognizes the full power of our newly combined portfolio as ViacomCBS. Google has been an excellent partner, and we look forward to bringing even more of our entertainment networks to YouTube TV subscribers for the first time.”