Learn how to choose trustworthy WordPress themes and plugins for your website, to get the most out of your online marketing property…
Choosing trustworthy WordPress themes and WordPress plugins is very important to a site’s aesthetics and functionality. There are many themes and plugins supported by the content management system; so much, it’s overwhelming. If you want your business’ marketing property to perform well in organic search, a WordPress website will greatly help. Its SEO advantage lies in technology behind not only the application, but the many useful plugins which help refine optimization efforts.
WordPress software runs on PHP and MySQL, which sounds complicated, but works seamlessly in the background. In fact, there’s a ton of things which happen behind-the-scenes, as independent developers work to improve the platform and its peripherals. What’s really great about WP themes is they often come equipped with some of the best SEO features. In short, Google and Bing love WordPress, because the sites are configured in a way that makes them very easy to find and crawl.
But that’s certainly not where the benefits end; there are many other advantages to using WordPress themes and plugins. One particular asset is WP is a CMS, or content management system. So, let’s take a quick look at the history of the platform.
The Versatility of WordPress
WP was developed by Matt Mullenweg and Mike Little and was first released in late May of 2003. Currently, there are approximately 15.9 million WP sites on the web and some of the largest international corporations are among them. Entities include: New York Observer, New York Post, TED, USA Today, CNN, Fortune.com, TIME.com, National Post, Spotify, TechCrunch, CBS Local, NBC, and more. In addition, there are more than 37 millions searches for “WordPress” monthly.
WordPress themes are built on what’s known as a content management system. In plain English, this means when a site owner makes changes, said changes take effect sitewide. This feature might not seem very impressive, but it is when you take into account the fact before CMS applications were a reality, every page across a website had to be changed individually and manually.
Your company might already have a website, but perhaps it’s not as easy to update as you’d like. Or maybe you are interested in creating a dynamic new company blog. Whatever phase you’re in of creating or cultivating a web presence for your business, WordPress is an option worth exploring. A WP developer says for small businesses it is ‘cost effective, [with] easy to manage updates and the SEO features will help you gain a digital footprint quickly. —Inc.com
Pages and posts can be individualized, with custom templates. Moreover, WP is an open source application, which means some of the world’s leading web developers are putting their best efforts into it, making improvements and innovating different aspects. And when you consider the power of plugins, it makes the platform all the more valuable.
What are plugins? They’re tiny software packages which “plug-in” to the application; and, these pack a huge punch. Plugins perform specific functions, such as SEO compliance, update the sitemap, provide contact forms, polls, chat platforms, video plugins, as well as many other functions. When you combine the simple but powerful WordPress CMS with various plugins, you’re unleashing a website that’s very easy to maintain and, has several SEO functions built right in.
Choosing Trustworthy WordPress Themes and Plugins
With all this power and benefits, it is important to know how to choose trustworthy themes and plugins to get the most out of your website. While the good outnumber the bad, it only takes a few to wreak havoc with your site. Since WP is open source, and plugin codes can be written by anyone, mischievousness is a reality and could spell big trouble for site owners. To choose the highest quality themes and the best plugins, follow these simple guidelines:
- Pass on free themes. Yes, free is nice, but what isn’t is discovering your new property is spamming the web big time. If it does, even without your knowledge, Google and Bing will penalize your site and/or de-index it. Yes, you can still find and use simple WordPress themes, but paying a little to avoid a whole lot of trouble is truly worthwhile.
- Make sure themes and plugins are up-to-date. The WP base software undergoes occasional updates and you’ll receive a message when you login to the back-end of your site when updates are released. You need to keep your site updated with the latest changes for performance and security. The same is true for plugins — when updates are available, take a moment to upgrade.
- Check the stats. Lastly, check the theme’s and plugin’s developer statistics. Each theme and plugin has a rating score, a download count, the latest time it was updated, its compatibility with the latest WP version, as well as user reviews. These statistics provide useful insight to performance and much more, so take advantage of the information.
Once you have the right theme and plugins configured, start publishing quality content regularly for best SEO practices.
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