November 3, 2022
5 Tools to Improve Your Social Media Content

5 Tools to Improve Your Social Media Content

Learn five effective ways to improve your social media content to drive more traffic to your site and to help create more sales…

— The author’s views are entirely his or her own and may not always reflect the views of Xanjero.

Are you looking for the best social media tools to give your content a new life? Are you tired of writing social media content that no one is reading?

In less than a decade, social media has become one of the most essential parts of our lives.  The platform that started as a place to share clubbing, beach and other amazing has since become a good place to promote your business to the world.

See, there are currently 3.5 billion social media users worldwide but if you are looking to bring your business to the eyes of all these users, you must work with the best social network tool or even a combination of them.

In this article, we are going to share with you five of the best social media marketing tools to improve your social media content.

Let’s get started.

  • BuzzSumo

5 Helpful Tools to Improve Your Social Media Content
Credit: Andrea Piacquadio / Pexels

When writing a student essay, choosing the right topic could boost your chances of writing a great essay that gets you higher grades. When you check over here, you will notice that to get things flowing seamlessly, you need to choose an interesting topic for your essay before you start writing. So, you have to do enough research beforehand.

The same applies when writing social media content. If you want to write content that leaves your competitors in the dust, you need to check on what they are doing and also check whether you are doing well or not.

You need to research trending topics, keywords, etc.

But discovering trending topics and keywords is not an easy task.

That’s where BuzzSumo comes in.

BuzzSumo is one of the most powerful research tools you can use to analyze social media content, discover keywords, see trending topics, check backlinks, monitor mentions, etc. All these will help to improve your social media content.

  • Canva

Social media content isn’t complete without images. A picture is worth a thousand words. And this is, especially important if you want to pass your message fast and without too much detail.

That’s why social media marketers need tools to create beautiful images.

That’s where Canva comes in. This is one of the simple social network tools to create attractive images fast. You don’t have to be an expert designer to use the tool.

With the ready-made templates, icons, and illustrations featured in Canva, you can make great-looking and professional images in no time.

  • CoSchedule

Improving your social media content involves a lot of effort. You have to research trending topics, create stunning images, promote the content, etc.

Once you have shared your social media content, you also need to track the results. Here, you don’t want to miss anything. You want to monitor everything so that you can make changes where necessary. 

That’s why you need a powerful tool and that’s none other than CoSchedule.

With this social media marketing tool, you can add all your social media accounts and track results under a single easy dashboard.

The tool will allow you to track your marketing goals, deadlines, schedule posts, etc.

  • Facebook Premieres

Facebook is currently the leading social media marketing platform. However, due to the frequent algorithm changes, many marketers have since been struggling to make the most out of this social media platform.

This latest Facebook feature allows you to promote your video content. The tool allows you to create and schedule videos to go live when people are active on the platform.

The tool is easy to use and will play schedule videos as though it’s a live recording.

This allows viewers to engage with your content in real-time.

  • Twitter Analytics and Instagram Insights

Creating powerful social media content, you need to know your target audience, how well your readers are consuming your content, what content is creating a buzz on what platform, etc.

With Twitter Analytics, you tell how your tweets are performing.

Instagram Insights as well shows you how your posts are performing. The good thing about the two tools is that they are designed purposely for use on the two platforms only. That means you get comprehensive reports you can use to improve your content. 

Final Word

As you can see, there are plenty of tools to improve your social media content out there. And new ones are popping up every day.

You just need to find one that supports your social media marketing efforts then familiarize yourself with it fully. You can always add new tools to your social media marketing once you get a grip on the one you are using at the moment.

Remember that it is better to work with one tool you know how to use effectively than to add several tools you aren’t familiar with in your kit.

Did we miss your favorite social media tool?

Let’s hear that in the comment section.

Nicole Cowart

Nicole is an experienced social media marketer who helps B2C businesses to improve their social media content and engage with their target marketer. When she is not busy, you will find her swimming, playing tennis, or walking in the park.

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