You’ve read the benefits of business blogging and you’ve been trying to leverage those advantages, but your efforts aren’t paying off. Well, there are fundamental some reasons why you’re small business blog isn’t getting any real traction.
You know from various business blog tips that it’s not only advantageous to have a business blog for your site, it’s also necessary for search engine optimization. So, you’ve set aside the time to write and post new articles to your business blog yet there’s no ROI.
Garbage In, Garbage Out
What’s even worse is if you aren’t getting results, you are doing something wrong, and that spells trouble: “Blogging for your business is important, but doing it wrong can cost you customers and your reputation. As more and more small businesses enter the world of content development, the scrutiny continues to increase. Consumers can be retained or lost simply from your blogging efforts, so it’s imperative this public-facing activity is done correctly,” Inc.com explains.
So you built a website for your business—now what? It won’t do you much good if no one ever sees it. While many small businesses rely on their websites as their primary marketing channel, they don’t do enough to drive traffic to them. Used strategically, social media marketing can be the solution to this common problem, but if you’re juggling all the other challenges of running a small business, you may not know where to start. —Hootsuite.com
You read that correctly, it says that not property utilizing your business blog will actually cause your company, its reputation, harm. This is truly unacceptable, but it doesn’t have to be your experience.
The 7 Biggest Reasons a Business Blog Fails
So, just what is it that’s going awry? Why did your new business blog or your current blog not pay-off? Well, here are the most common reasons a business blog fails:
- You’re being too salesy. Save the promotional material for your brochures and ad campaigns. A business blog is supposed to give something away for nothing and be casual in conversation as well as style.
- You’re not being consistent. If you’re publishing at different times on different days, you’re confusing your potential audience. It doesn’t have to be to the exact minute, but the same day at relatively the same time is a good rule of thumb.
- You aren’t citing sources. Look back to the quote from Inc.com. It’s there to establish a premise and moreover, to lend credibility. Anyone can write anything, but if there’s nothing to substantiate it, it becomes questionable. What’s more, is you should be taking the time to include facts and figures from reputable sources.
- You aren’t sharing. Once published, you’ve got to spread the word through social media. That’s the whole point of social media, to share.
- You’re ignoring your audience. If you don’t reply to comments or take reader feedback seriously, you’re going to sabotage your efforts. Even the best business blog will not perform to the level it can.
- You’re not giving actionable advice. When you choose business blog topics and start writing, always deliver on the title and make sure you’re giving actionable advice so visitors can come away feeling they’ve been rewarded by taking the time to read it.
- You’re not optimizing your content. If you’re not incorporating keywords, failing to use latent semantic indexing, and not properly formatting the text, you’re missing a key element the search engine’s use to rank sites in organic results.
When you start putting the right efforts into your business blog on a regular basis, you’ll see it begin to deliver results.
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