May 27, 2022
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Actually Being Social on Social Media

social media site iconsMany small businesses start out their social media campaigns to increase visitor traffic to their websites through blogging with content marketing. A few social media profiles are created and content is published with all the right keywords and phrases but that is where it usually ends.

These companies believe that because they are consistently updating status is on social media, they are truly engaging in content marketing. However, this strategy only creates a one way street and does little to nothing to actually further their goals; it just creates an atmosphere of disappointment and futility. After only a few weeks or some months, there are no empirical results to measure.

What goes wrong is quite simple: these companies are only out to serve themselves by speaking at, not to, an ostensible audience which is in no way interested in their self-serving motives. So, being actually being social and social media is necessary to make content marketing work the way it ought to and deliver results.

The Basics of Content Marketing

Content market, as you may or may not know, is the practice of creating a piece of content, be it a blog post, an infographic, a video, or other form of media then sharing it across several channels, such as social media, email and more. The effectiveness of content marketing is a powerful one, because inbound marketing delivers 54 percent more leads than traditional outbound marketing; and, that’s not all:

  • B2B companies that blog generate 67 percent more leads than those that don’t
  • 52 percent of marketers have found a customer via Facebook in this year
  • 43 percent of marketers have found a customer via LinkedIn in 2013

With such statistics, it’s little wonder why major corporations, medium-sized entities, and small businesses are putting money, time, and effort into their online presences. This also explains why blogging is so big. It’s also a testament to the many changes Google and other search engines have made, favoring quality content more than any other algorithmic signal.

Inbound marketing starts with blogging. A blog is the single best way to attract new visitors to your website. In order to get found by the right prospective customers, you must create educational content that speaks to them and answers their questions. Social Media- You must share remarkable content and valuable information on the social web, engage with your prospects, and put a human face on your brand. Interact on the networks where your ideal buyers spend their time. —HubSpot

The key, of course, is to create content which is interesting, clear, and delivers what it promises. That’s not an easy first step and it’s tempting to take a less strenuous route.

However, doing anything less will effectively negate any possible gains and some techniques can even invite search engine penalties. Another key factor is staying with it once begun, freshness and activity are very important in algorithmic signals and sites which do not keep up the pace will fall in organic ranking.

Effective Social Media Marketing Techniques

The best way to make content marketing work is to work at it on a regular basis. Social media moves very fast, so, it’s not always possible to write a full length article. To get results, follow these suggestions and if you stay with it, you will see results:

  • Check in daily on social media. This might sound all too obvious, but all too many companies create profiles and then let them sit idly for weeks or months. Log into your social profiles every day, check to see what’s going on, and add content.
  • Write an article including stats, then share figures individually. One clever trick is to write a full length blog post, complete with statistics, then share it and follow-up by sharing each stat individually throughout the week and linking back to the post.
  • Search for industry terms on social sites. You ought to be looking for terms and keywords which are relevant to your industry. Go a step further to try variations of those terms, including misspellings and abbreviations to find all those nuggets.
  • Be social and interact with others. When someone interacts with one of your social profiles, interact back and be social on social media. Retweet, share, like, and comment on things which are relevant to your business and are interesting to your consumer base.
  • Give something away. Hosting a contest, offering a discount and other enticements is an age-old marketing trick; and, one that works.

The bottom line is, it’s called “social media” fora very good reason and using it as intended will reap benefits in building a brand name and attracting more customers.

Owen E. Richason IV

Covers social media, apps, search, and similar news. History buff, movie, and theme park lover. Blessed dad and husband.     

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