One thing that Google has done quite well from its proprietary content-centric algorithms, is put marketers and businesses on notice that content is king. As Google increasingly becomes more sophisticated in its search and content quantifying, it places less emphasis on links.
That’s because links can be manipulated, but content cannot–it’s either great, mediocre, or poor. The quality of the material you publish on your site matters most, and we’ve heard Matt Cutts say so time and again. The real problem for most small business owners is they want their sites and articles to be optimized for search on a hypersensitive basis. That’s a one marketing mistake of many, and here’s why…
Consumers Search to Solve, They Care about Themselves
While you may take that as an insult or even as a complaint, I don’t intend either to be the case. What I’m pointing out is people search to find content which serves a purpose for them personally. They want answers to their questions. They want to solve a problem. They want to know about this or that because of something personal.
In short, online content is written for more than just experts in your industry. Try to be as natural sounding as possible and consider reading it aloud to ensure its readability. While clarity may not be as important for SEO, you still should consider which words will be typed into the query box by people who will find your content helpful. —Matt Cutts
People who find your site and read your content don’t care about its optimization strategy. How many people who visit your company’s site simultaneously hit Ctrl+U to see the code? Probably very, very few, if any at all. They just want the information the page contains and don’t concern themselves if you’re site and content is SEO friendly.
Take “Write for People, Not Search Engines” to Heart
The web is evolving in more ways than one. Long-tail queries are become quite common, as people do know or don’t remember passe things like stop-words. Consumers are speaking more of their searches into their smartphones, often asking questions and to find specific information.
Your site should deliver on those things, focusing its content on answering questions, even delving into specific situations. For instance, if you are a real estate professional, you can write about how to buy a home at a discount. Then publish a post about searching for distressed properties. Then, write another article about short sales, followed by the short sale buying process and what it entails.
The bottom line, is write for people, answering questions or providing insight; and, don’t place too much emphasis on SEO, because today’s new algorithm might not be the same as tomorrow’s.