New blogs or websites need content–plain and simple. But writing posts and filling pages with textual placeholders won’t impress visitors. If a website owner has a new site built or an old site “remodeled”, chances are it might not have an updated blog or a blog period. This means having to write new posts to show a history of publications in order to make the entire site look credible to visitors.
Without this content, a blog won’t get indexed by search engines and visitors not seeing a history of posts will become confused about the business’ reputation. However, websites containing updated blogs will gain instant credibility because visitors are able to extract information.
Use of Backdating
There is a way to publish content so it appears to visitors the blog has been active for some time. This is called “backdating” and is the process of simply changing the date/time-stamp when publishing a post. Every blog has a mechanism to schedule a post for future publication. This allows the owner to write a post, select a date and then schedule the post to go live at the specified date and time.
But this method can also be used with backdating posts. Instead of selecting a future date and time, the user simply sets the date and time of scheduled publication to a previous day, month, year and time. Like a time machine, the post will appear to have been published at the selected date and time, even though it has actually passed.
How To “Fill” an Empty Blog
This will still present a challenge, though the challenge not as great as having to write numerous posts from scratch. A blog/website owner can simply used previously published content from his own site. In the alternative, the owner can publish “textual placeholders” or short posts that are between 200 and 250 words in length. The owner can go back at a later date and “backfill” the textual placeholders with more meaningful words.
Simply write or copy a previously published post–one originally written by the website owner–into a new post. Set the date/time-stamp for a day and time in the past and click “publish” or “schedule”. View the post and the date and time will reflect a publication date and time in the past.
Drawbacks of Backdating Posts
Though blogging to fill in the gaps will increase the blog’s lifespan, blog credibility is wasted on interaction. Because the backdated posts will show up behind new posts, visitors won’t likely see them. Thus, comments and likes will probably not be forthcoming. And while backdated posts do eventually get indexed, there lack of activity will mean not as much emphasis will be placed on its authority ranking.
The other drawback is having to write the posts. Though backdating is a useful strategy to make new content look old, the work of creating the content still remains the same. But, it is worth the time to write the posts or to hire someone in order for your blog to gain a track record of providing useful content.