May 23, 2022
Best Times to Share on Social Media for the Most Reach and Engagement

Best Times for Small Businesses to Share on Social Media for the Most Reach and Engagement

Learn the best times for small businesses to post on the top social media platforms to gain the most reach and highest engagement…

When it comes to social media, timing is everything. If you want to reach the most people and generate the most engagement, you need to post at the right times. In this blog post, we will discuss the best times to share on Facebook, Twitter, LinkedIn, and Instagram. By following these tips, you can ensure that your content is seen by as many people as possible!

Best Times for Small Businesses to Share on Social Media for the Most Reach and Engagement

Facebook

When it comes to Facebook, the best time to post content is at 9 AM during the start of the workday, according to Hubspot. There’s another surge in click-through rates between 11 AM and 12 PM, during lunch breaks. Overall, the best days to post are Thursday to Sunday. Surprisingly, Saturday is one of the days with the least amount of engagement.

Twitter

Unlike LinkedIn, the lifespan of the average tweet is pretty short at just 18 minutes—which means timing is extremely important to get maximum eyeballs and engagement on this platform. People tend to consume content on Twitter during their breaks, which is why engagement peaks at noon. Then, once again around 5 to 6 PM. (There’s also a slight surge in engagement around 3 PM when many people are on coffee breaks.)

LinkedIn

Approximately 25% of American adults use LinkedIn for professional networking, with the highest engagement seen during weekdays and work hours. The best times to post on LinkedIn are 7:45 AM, 10:45 AM, 12:45 PM, and 5:45 PM EST, according to Hootsuite. Wednesday is the best day to post on LinkedIn, while Sunday sees the least amount of engagement.

Instagram

Instagram is primarily geared towards smartphone users, and approximately 60% of US users engage with the app daily. Peak engagement periods include noon (when people are snapping pictures of their lunch) and after-work hours (when people are relaxing). The early hours of the morning are also great for engagement (5 AM onwards), as people tend to check their phones as soon as they wake up.

By using this data, you can ensure that your content is seen by as many people as possible! By posting at the right times and on the right days, you can maximize your reach and engagement. So what are you waiting for? Start sharing your content at these opportune times and watch your traffic grow!