May 27, 2022
Biggest Benefits Written Content Holds Over Video and Audio Media

Biggest Benefits Written Content Holds Over Video and Audio Media

Written content is highly beneficial for small business social media marketing because it contains some of the most effective elements…

There are many different types of content that businesses can use on their websites in order to engage and inform their customers. One of the most popular forms is video, followed by audio. However, written content still reigns supreme when it comes to advantages and benefits. In this blog post, we will discuss some of the biggest benefits that written content holds over video and audio media.

Biggest Benefits Written Content Holds Over Video and Audio Media

There’s no question video and audio have exploded in popularity over the last few years. But, written content remains essential for small businesses marketing their products and services. The reason is simple — written content is easy to digest, it’s skimmable and searchable by readers, and it isn’t disruptive to anyone other than the reader. (Unlike video and audio, which require sound.) So, let’s get to listing the biggest advantages written content has over audio and video:

No Expensive Equipment Required

One of the most obvious benefits of written content is that it does not require expensive equipment or editing software. All you need is a computer and an internet connection. This makes it much more accessible for businesses that may not have the budget for costly video production.

Written Content is Indexed by Search Engines

Written content is also indexed by search engines, which means that it can be easily found by potential customers who are looking for information on your products or services. Video and audio content is more difficult to search for, and as a result, may be less likely to be seen by your target audience.

It’s Easy to Skim for Important Information

Another benefit of written content is that it can be easily skimmable by consumers. This means that they can quickly find the information they are looking for without having to watch or listen to an entire video or audio clip. This is especially beneficial for those who are short on time or who prefer to get information in small, digestible pieces.

Written Content is Far More Flexible

Another benefit of written content is that it can be easily skimmable by consumers. This means that they can quickly find the information they are looking for without having to watch or listen to an entire video or audio clip. This is especially beneficial for those who are short on time or who prefer to get information in small, digestible pieces.

Finally, written content can be expanded or summarized for future uses. This means that you can take a blog post and turn it into an infographic or a white paper. You can also use it as the basis for a future video or podcast episode. This flexibility makes written content one of the most powerful tools in your content marketing arsenal.

As you can see, there are many reasons why written content should be a key part of your content marketing strategy. From its low cost and easy accessibility to its search engine friendliness and expandability, written content offers a lot of advantages over other types of content. So if you’re not using it already, be sure to start incorporating it into your marketing mix today.