The Interwebs–These are five online marketing stats businesses can’t ignore, providing keen and unvarnished insight into consumer behavior and developing trends. The July 2014 numbers compiled by comScore have been released, revealing that 173 American consumers now own a smartphone. This figure represents an increase of 3 percent since April.
Google Android accounted for 51.5 percent of market share, with Apple coming-in at 42.4 percent, while Microsoft trailed far behind with just 3.6 percent of market share. Blackberry garnered nearly the smallest amount, capturing 2.3 percent and Symbian accounted for only 0.1 percent.
Software app downloads were highest for Facebook, with 71.6 of smartphone owners having the social site on their mobile devices. YouTube came-in second with 53.7 percent, Google Play captured third place with 51.7 percent, while Google Search took fourth place with 47.5 percent.
5 Online Marketing Stats Businesses Should Know
The clear trend is in mobile usage, which continually gains, taking away from desktop search. E-commerce and engagement is increasingly done through mobile devices, and the following five statistics prove a distinct change is underway in the digital landscape:
- a full 32 percent of online purchases are done through mobile devices;
- an astounding 89 percent of consumers ceased doing business after a bad customer service experience, opting for competitors;
- a total of 91 percent of e-commerce retailers experienced an increase in their SEO rank because of social referrals;
- nearly three-quarters, 73 percent of consumers, prefer to buy from companies which use their personal preferences to create a more pleasant shopping environment; and,
- worldwide e-commerce is expected to increase by 20.1 percent by year’s end, increasing to $1.5 trillion.