Menlo Park, California–The world’s largest social network, Facebook, launched a new anonymous login feature, the company announced on its blog.
“Anonymous Login lets people log in to apps so they don’t have to remember usernames and passwords, but it doesn’t share personal information from Facebook. People can decide later if they want to share any additional information, once they understand more about the app,” the social media site wrote.
The new features are intended to give users greater control over sharing of personal information on and off the network. This is ideal for people who want to try an app but don’t want to give up information about themselves. The feature likewise prevents automatic posts to the network and needs user permission to do so.
More than an Anonymous Facebook Login
The company has rolled out new user controls which allows people to see a list of apps they are currently using, manage specific permissions, or completely remove select apps from their devices. Over the next few weeks, this feature will be made available to all users.
Facebook puts the power of control into the user’s hands, with three new features:
- Anonymous Login, a way to try out an app without sharing personal information;
- Facebook Login, which allows users to pick what information they do and do not want to share; and,
- The redesigned app control panel that serves as an applications manager.
The company has rolled out a new look for both desktop and mobile and it also launched a new Page Manager in late February. The social site beat expectations in its Q1 earnings, though the stock did fall $2.31, or 4 percent, down to $55.40.