Redmond, Washington–The Bing Ads Change History Page has been redesigned, giving marketers new information and insights into their campaigns’ performance. The changes include deeper analytic data into how changes in ads impact reach and interaction.
In addition, the new page gives advertisers more views, “Before today, we limited views to only 200,000 changes at a time; a limit that is frequently hit for mid-to-large accounts. We have made significant platform enhancements and increased the limit to 10 million. You may also notice that the interface is at the same time much faster,” wrote Kalyan Nanduru, a Senior Program Manager on the Microsoft Bing Ads Team.
In a blog post announcing the changes, Bing states its goal is to provide marketers with enhanced usability. The company explained it enacted the changes in response to user feedback, specifically, “addressing performance bottlenecks” when displaying account data, including an increased number of changes.
Bing Ads Change History Page Redesigned
This update allows advertisers more flexibility with changes to their campaigns, setting a new limit of 10 million, something previously limited to 200,000. The interface “will now group the changes, making it easier for you to quickly navigate the grid and draw insights. Each row in the grid will contain changes made at the same time by a given user. Changes are grouped by Campaign, then by Ad Group,” Bing explains.
Bing has recently introduced new bulk editing features and launched close keyword variants for broad matches in the United States. The company states in an upcoming release of the Change History page, marketers will be able to undo changes within the grid, instead of having to navigate to another page.
In mid August, the search engine launched conversational search and has enhanced Twitter results on its SERP. The company recently retired Ads Express but did expand marketing features inside its main ad platform.