San Francisco, California–Business owners are complaining that years worth of hard work to gain many positive Yahoo reviews is all for naught, thanks to the agreement between the tech company and the review site, Yelp. In a recent deal, Yahoo agreed to place Yelp reviews in its search results. However, this action has effectively wiped out years worth of consumer reviews left on Yahoo Local.
Those lost reviews are being replaced Yelp reviews as they are written and published by business patrons. So, when someone leaves a review of a business on Yelp, it pushes out a previous review placed in Yahoo Local.
There appears to be a disparity in reporting this change, as some sources report that one single Yelp review replaces several old Yahoo reviews, while other sources report reviews being replaced one at a time.
Fallout from Yelp Removing Yahoo Reviews
According to the Wall Street Journal, businesses feel “helpless” about the change and are complaining that such a transition is one that’s unacceptable as consumers who encounter a business online seeing only one review are likely to move on to a competitor with more consumer feedback.
A spokesperson for Yahoo stated about the change, “We partnered with Yelp, one of the most trusted, relevant sources of consumer business reviews, to provide a richer search experience for Yahoo users. That’s why when Yelp’s reviews are available for U.S. businesses, they will replace Yahoo Local reviews.”
Another sticking point for businesses is the fact that Yelp allows users to post without their real names and/or anonymously, a policy which has plagued the review site with problems. Yelp has made an effort to crack down on fake reviews, though the results are yet to be determined.
What do you think Yahoo’s decision to replace Yelp reviews with their own?