Content for your website is more than the right words, it’s about the ebb and flow and most of all, relevancy. Content for your website should reflect not only your theme, product, service or subject material but deliver to visitors what it promises. Good website content always makes good on its promise which turns first time readers into repeat visitors.
Moreover, content for your website which compels repeat visitation will help certain search engine optimization metrics: lowering bounce rate and increasing average time on site. Good website content also demonstrates to index robots authority–another vital SEO metric that helps to boost rank.
Deciding on Content for Your Website
When you create content for your website, it’s important to keep the focus on your audience. The rule of thumb is to write for people first, search engines second. Good website content contains pertinent information that addresses what’s being sought out. Keep content for your website in-line with the site or business’ theme and don’t intermingle subject material. This is known as siloing and is the cornerstone of good website content.
Creating Content for My Website
Start with what you most want to state about your business and its products and services. Informational websites not only have to publish good website content but have to be well-organized–a good example is About.com. As you create content for your website, don’t loose sight of your message. Use industry terminology when writing content for your website but always follow it with an explanation. Sites which combine nomenclature with lay terminology will get more search and repeat visitor traffic.
Images should likewise keep with the central message and always be appended with proper alt tags. The alt tags allow search engines to read a description of an image for proper categorical indexing. Name images descriptively for better SEO.
Website with Flash Content Considerations
Search engines can’t see images; what’s more, they can’t see flash content. A website with flash content is largely invisible to search engines because a lack of descriptive code. So, use this component sparingly or seek out alternatives. A small amount of flash usage won’t hurt a site’s SEO but even a small measure shouldn’t be a central part of the site.
How to Produce Good Website Content
The basics of creating content for your website is best explained by Alexi Douvas of Google’s Search Quality Team. He lays out these key factors for better search performance:
- Use only original copy when creating content for your website. Both Google and Bing actively penalize for duplicate content.
- Incorporate a different perspective when possible. There are millions of sites on the web. Good website content puts a new face on ubiquitous information.
- Be unique. Offer something your competitors don’t. Be creative when developing content for your website.
- Update your site regularly. Blogging works best for this necessity and give visitors a reason to return. Employ a copywriting services firm if you don’t have the time or have trouble coming up with the right words.
- Manage the content for your website. As time goes by, even good website content might become irrelevant or contrary. Archive page content that no longer serves a useful purpose.