August 5, 2022

Content Ranking: How Search Engines Rank

content-rankingContent ranking, not surprisingly, is based on certain computer algorithms. However, it’s important to remember those complex algorithms in how search engines rank was devised and programmed by humans.

Therefore, how most content ranking is measured is based on what readers are familiar with and expect to see. In other words, how search engines rank is rooted in common sense. But since it involves terms like meta data, siloing, latent semantic indexing, TLD, and long tail search, it seems much more complicated.

Nevertheless, the process of content ranking is not difficult to understand.  A lot of how search engines rank after crawling and indexing is centered around giving customers what they want. Search engines have one quintessential purpose: to return the most relevant, informative results to queries. 

Content Ranking Defined

Content ranking is the practice of rating copy and its accompaniments by grading which site has the right mixture of keyword density, contextual content, associated content, and images. Its how search engines rank that dictates how copy should be structured. Content ranking is foremost based on being relevant. It is also weighed by the site’s associated content and contextual content around the site.

Another way of putting it is a page about healthy eating works best on a dieting site, a site about working out or about recovering from an illness. It doesn’t work on a site about cell phones.

How Search Engines Rank

Notwithstanding the eosteric terms, content ranking is simple in how search engines rank. Think of reading a newspaper or magazine. There’s a headline. In content ranking factors, this is known as a title tag or an H1 tag. Then, there’s the introductory paragraph, followed by a subtitle or subheading. In how search engines rank, this is done through an H2 tagContent ranking is also done in other ways. Here’s some more factors on how search engines rank a site:

  • Does the content contain synonyms for its main keywords? It only stands to reason a site about dogs will include words like canine, breed, doggie, puppy, etcetera.
  • Does the content link to and have links from similar sites? Part of content ranking is about how other sites vote with including backlinks and how many outbound links appear.
  • Does the content deliver on the title? A big part of how search engines rank is staying on-message.
  • Does the content contribute to the community it serves? Search engines don’t like content farms because the text doesn’t deliver quality information; it just takes up space.
Whether you write content yourself or farm the work out to a copywriting services team, it’s important to produce quality information to further content ranking.

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