August 6, 2022

Content Strategy: for Websites

content-strategyA content strategy is a necessity for every website. Be it an e-commerce site or one that dispenses home making advice. If there is one thing a website is worth, it is its own content. No matter what a site is about, it has to be centered around relevant, original and useful content.

In fact, that’s the entire purpose of the Internet–to disseminate information. And the better the information a website has, the more trustworthy it is. What’s more, the more informative a website’s content, the more authority it has. It’s why sites like have so many repeat visitors. Websites such as these use content to increase conversions in the form of ad clicks.

And that’s the heart and soul of most business-centered websites–turning readers into customers. Getting people to act is often the biggest obstacle business owners face. And that can be accomplished through a sound content strategy, such as sending out a newsletter, and publishing content that earns links

Content Development

Think about the task of content development in the same way as publishing a magazine. What’s needed to put together a full-color publication? A content strategy for one. That’s the arrangement of copy, image placement, advertising layouts, etcetera. Laying out such a publication should produce an end result that looks and feels natural, yet exciting to the reader.

Whether you’re a large or small team, it is essential that a holistic view of content creation and implementation is taken. —Business2Community

For established websites, this might seem to be a scary proposition. But it really isn’t one. It’s more about copying what works than reinventing the wheel. Businesses can simply emulate a content management strategy that’s already in place. If it’s too much to do in-house, then outsource it to a web content provider.

The real rub is not coming up with a content strategy, it’s producing copy that will fare well in a post-Panda and Penguin world.

Implementing a Content Strategy

The first step in implementing a content strategy is to identify weaknesses. Or more particularly, offing the deadwood. For a website, this means jettisoning outdated, irrelevant content. If portions of the copy still remain true, then use those for social media or a foundation on which to build new content.

The second step is cleaning up what’s left over. Some basic keyword research will do here. Identify not only existing keywords, but ones that aren’t currently included. The way search engines are evolving, this will be a winning strategy for the future.

Then, create new content. But don’t just create copy for the sake of it. Give it purpose and make it SEO friendly for the existing environment as well as into the foreseeable future:

  • Change-up the word count from page to page, post to post. Google and Bing want content to read and sound natural. Cookie-cutting every page won’t produce such a result.
  • Use related key phrases in a natural way. Again, keyword research will be necessary. Including related keywords is very important as keyword density as a SEO ranking factor is rapidly shrinking.
  • Add value to each page created. While content will take your site quite far, there needs to be a complement. Think about adding a widget or something interactive to enhance the content.

If you need help in producing new pages or articles, then contact us. We have a team of reliable and professional content providers who can deliver original, informative copy for your online presence.

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