Mountain View, California–In a recent Webmasters video, Matt Cutts of Google answers the following question, “Was there a key moment in your spam fighting career where you made a mistake that you regret, related to spam?” The head of the webspam team, Cutts says that he and his team have made two big mistakes.
The first was in 2007, when an SEO at a conference pointed out that paid links are too ubiquitous, “We had allowed paid links to pass PageRank to go too far and become too common on the web,” Cutts explains. Expounding on the missed opportunity, Cutts says that now, it’s well-known that paid links are against Google’s Guidelines.
Other Webspam Team Mistakes
Cutts stated that his team should have been working to stop content farms earlier because of their low quality and/or spammy content. The software engineer says that being proactive probably would have been a better policy and as a result, he and his team work diligently to try and identify problems before they become too common.
In recent years, Google has work hard to stop webspam and provide higher-quality results for search queries, which include algorithm introductions of Panda and Penguin, as well as the latest, Hummingbird. In an earlier video, Cutts answers the question about the importance of links in determining organic rank in search results. Cutts states that Google is getting better about evaluating content, which is why smaller sites can outperform larger ones.
Watch the video below for Cutts’ answer.