Facebook states it’s implementing the change as user feedback and internal research have shown that users, particularly those accessing the social network via mobile device, prefer high quality content about current news events, sports teams, and shared interests rather than the “latest meme”.
Facebook Feed Rewarding High Quality Content
This is welcome news to marketers and brands publishing high quality articles, and follows a long trend set by the search engines, particularly Google, which released Authorship, and Bing. The move is aimed at giving social users what they want without having to hunt for it.
“We’ve noticed that people enjoy seeing articles on Facebook, and so we’re now paying closer attention to what makes for high quality content, and how often articles are clicked on from News Feed on mobile. What this means is that you may start to notice links to articles a little more often (particularly on mobile),” the company wrote in an announcement.
This change is part of an ongoing strategy to focus on mobile users, as the social media site saw a 54 percent increase in mobile device engagement from the prior year. Another change is the introduction of an “additional articles” option, which includes additional links related to original article shared on the social platform.
Social Media and News
It’s common for social users to post links to news articles and shared interests, but Facebook is the first to put such links in a prominent position. Advertisers and brands can use this algorithm to reach a wider audience while users will no longer have to see the latest digital meme over and over again.
Facebook is zeroing in on mobile users, and it recently recorded a 250 percent increase in referrals. Currently, there are more than 1 billion users on the social network.