Menlo Park, California–Facebook users, while still largely loyal to the social media site, aren’t as fixed with the service like in previous years.
Facebook is posting a profit and remains at the top of social networking with more than 1 billion users, Google+ comes in second, with over 540 million, and Twitter rounding out the top three with more than 230 million.
However, teens are leaving the site, an admission CFO David Ebersman recently made, though the company grew by 60 percent in the third quarter of this year, taking in profits of $425 million.
Facebook Users by the Numbers
The figures seem contradictory, considering that Facebook users per day grew to 728 million, and mobile users increased to 507 million per day.
Yet, a study conducted by Pew Research finds that while an impressive 67 percent of American adults are using the social network, there are fluctuations in usage which demonstrate the social site can weather ups and downs:
- 61 percent of current Facebook users say that at one time or another in the past they have voluntarily taken a break from using Facebook for a period of several weeks or more.
- 20 percent of the online adults who do not currently use Facebook say they once used the site but no longer do so.
- 8 percent of online adults who do not currently use Facebook are interested in becoming Facebook users in the future.
These long breaks from the social network are voluntary, and in the survey, participants stated their leave from Facebook was mostly do to other commitments.
Social Media Still Growing Strong
In the same study, Pew found in looking back as far as 2009, social media usage is steady growing, from 47 percent four years ago to 69 percent presently. The numbers of daily check-ins has likewise increased, from 33 percent in August of 2011, to 41 percent in November of 2012.
A whopping 92 percent of all social media users maintain a profile on Facebook, though not all are active users.