Mountain View, California—Google Penguin, 2.0, has hit the internet and it’s targeting web spam in a much more aggressive way that its previous iteration. The search engine company has stated that the newly released version of the algorithm will only affect about 2.3 percent of sites in its index.
Sites which have had in their SEO strategy black and even gray hat techniques, which are currently included in the Google index, will be those hardest hit. This iteration of Google Penguin has been not only hinted-at, but outright announce by highly visible people within the search engine company. Google recently used a manual penalty which struck link sellers.
The Evolution of Google Penguin
Google Penguin made its first début on the 24th of April in 2012. It affected about 3 percent of all search queries for sites included in the index of the world’s largest search engine company. The Google Penguin algorithm targeted sites which used many black hat tactics to manipulate the search engine into producing higher organic rankings. Strategies like keyword stuffing, cloaking, hidden text, stacking titles, publishing duplicate content, and participating in link schemes.
This version of Google Penguin, or Penguin 2.0 is much more aggressive, “We started rolling out the next generation of the Penguin web spam algorithm this afternoon (May 22, 2013), and the rollout is now complete. About 2.3% of English-US queries are affected to the degree that a regular user might notice. The change has also finished rolling out for other languages world-wide. The scope of Penguin varies by language, e.g. languages with more web spam will see more impact,” Matt Cutts wrote on his blog.
Cutts also recently released a video on YouTube which gave five specific examples of search engine optimization mistakes that are most routinely made by webmasters.
The Changing Landscape of Search Engine SEO
Google has introduced a number of changes which are designed to bring a more user-rich experience in search. The company routinely makes small updates and does data refreshes but the three largest have been Panda, Penguin, and the EMD or Exact Match Domain. All are intended to reduce web spam in search query results.
The search engine company has even setup a webpage for internet users to report spam. The first Google Penguin rollout generally examined the home page of sites in violation of the webmaster guidelines. However, Penguin 2.0 delves deeper into offending site’s pages.