“When you create and share content online, you want people to know you’re the author— no matter how far that content may travel. Not only do you get the credit, you can also grow your audience over time,” Seth Sternberg, director of product management for Google+, wrote in a blog post.
Google Plus Features
In recent months, the social network has introduced other user features, in an attempt to compete directly with Facebook and Twitter. The social site let users upload animated GIF profile pics in March, and began integrating comment feeds into its weblog platform, Blogger in April. In June, the social media site introduced a new dashboard, and then rolled out updates in July.
Surveys reveal that Google Plus is rapidly growing, although it’s not doing so in a large organic way. The search engine has been leveraging its many properties to persuade users to create a profile. However, that strategy has been paying off, as it continues to add more users.
More Than Meets the Eye
The real allure of Google+ is its many native features not available on other social networks. For instance, users can create entire blog posts, and format their content, using bold, italics, strike through text, as well as combinations. In addition, user content is tied to the Google Authorship markup, giving credit to the original creator. This feature also allows the author’s profile image to appear in organic search results.