How to write a press release? Though these announcements are ubiquitous, when it comes time to write a press release, the words don’t seem to flow. So, most first time press release writers begin scouring the Internet for a professional looking press release template. But even when novice press release writers find the perfect press release format, they still struggle with how to write a press release.
Granted, it’s not “natural” to write a press release because these documents are often dry and lack personality. In order to for a person to learn how to write a press release, he or she will have to get past the idea of crafting a story. It’s more about getting a certain, central theme out and backing it with eye-catching, ear-perking facts and figures. The caveat: not producing a boring, eye-rolling, yawn inducing document that just blends into the crowd of competitors.
How to Write a Press Release: Where to Start
The central purpose of writing a press release is to get a message out. But it doubles as branding a business. Learning how to write a press release requires all press release writers to keep that focus. Every sentence should be aimed toward the goal of self-promotion. It isn’t an opportunity to trash competitors but to highlight some achievement or announce a new product or service. The ultimate goal is to attract favorable media coverage and not unwittingly birth to a distraction or open the door for criticism.
Tricks Press Release Writers Use
We follow certain guidelines at Copywriting Services Pro when writing press releases. The first is getting into a sharp focus. It might sound too obvious, but it’s easily to get distracted when first going about how to write a press release. The document will have to just one page, so focus is key. Then, fine-tune the facts and quotes that best back-up the release’s claims. Put a little sales lingo into the copy, but don’t make it an advertisement.
Now, for the press release template step-by-step tutorial:
- Put at the top of the press release, “FOR IMMEDIATE RELEASE”.
- Write a catchy, but fact-stuffed headline, centered on the page in bold font.
- Create the dateline.
- Start with the city, then state, followed by the date.
- Put the “Five W’s” in the first paragraph: who, what, when, where and why (and how)
- Write the body and slightly tease the reader. The facts should tantalize and/or spark curiosity.
- End with a conclusion and a “for additional information” line, complete with contact information.
- The press release should end with three hash-tags or pound signs, “# # #”.