San Francisco, California–Instagram ads are going to be slowly appearing in the next few months, with a modest roll out from only select brands in the United States. The photo and video capture and share site is taking its second foray into advertising, with its first attempt being unsuccessful.
Since being purchased by Facebook, users have expected the social media platform to be monetized. Over the past several months, there has been mounting evidence that Instagram would be introducing ads into its site, including news articles regarding same.
The Next Step Toward Instagram Ads
In July, when asked about ads appearing on the photo sharing site, CEO Mark Zuckerberg, stated during a quarterly earnings call that ads would be part of the plan going forward, but left a caveat as to when.
Now, the company has made it official, announcing in a blog post, “We have big ideas for the future, and part of making them happen is building Instagram into a sustainable business. In the next couple months, you may begin seeing an occasional ad in your Instagram feed if you’re in the United States.”
The first attempt at advertising was met with a huge backlash as the site changed its Terms of Service to state that user photos could be sold to advertisers. The company quickly reversed that change and began a subtle campaign to mend fences.
In May of this year, the site introduced a photo tagging feature, which it followed with video record and share in June. Not long after, in mid-July, an embed option was added to the site, and then, in late August, the company purchased Luma, a start-up with technology which allows users to edit video in a miniature suite.
The ability for users to hide upcoming ads will be available, along with a user feedback option, but it’s unclear how the hide and feedback features will work.