With the right approach to keyword optimization, and by using the best keyword tools, content becomes more natural and exudes an ebb-and-flow. It really comes down to the simple task of using the most searched keywords in a smart way. This can be done partly with the aid of a keyword generator. The rest will be dependent on lean keyword density, latent semantic indexing, and of course, useful, relevant, readable copy.
About Keyword Research
In Web 1.0 it was enough to use a keyword service or some type of software to find target phrases. Repeating that phrase yielded a certain keyword density. And that in turn, boosted a site’s search rank for that particular term. But search engines got smart. They began to penalize for stuffing. Now, it’s to the point search engines actually penalize for over-optimization. And while it’s still acceptable to use strategy and geo-targeting, it must be done with restraint.
“The way that modern search engines…are built, is that the first time you mention a word [it’s] pretty interesting. It’s about that word. Once you start to mention it a whole lot, it really doesn’t help that much more. There’s diminishing returns. —Matt Cutts, Google Cheif Webspam Engineer.
As the nearby blockquote clearly indicates, keyword ranking has less to do with keyword density and more to do with the surrounding content.
It’s repeated time and again by those with inside knowledge about search processes and data that really good content is the single largest ranking factor. Whether it’s for on-site copy, writing for social media, or even guest blogging, quality information trumps all.
Keyword Density and Optimization
The supposed magic of keyword density becomes less awe inspiring once the results are pegged to that single factor alone. While keyword density is not irrelevant, it has to be one of many other elements. From initial keyword search to writing the copy, more must be present to get real results:
- Choose a key phrase which people are actually searching. That sounds like a no-brainer, but many who are new to writing SEO copy might not realize it’s necessity. Pick words and terms people are looking to find.
- Do the leg work and find the facts. Filling a blank page with words has to be done for a reason. People who find it will expect to read useful information. And they’ll click off the site if it isn’t there.
- Write the talk everybody speaks. Keyword density becomes offensive when it’s esoteric. Leave it out or explain the industry jargon. Use language that’s common and make it easy understood.
- Format content the way search engines and humans prefer. There’s a reason every online editor has all those buttons on the kitchen sink panel. Use them in the way they’re intended.
- Write to impress and with purpose. Beyond the logistics of keyword density and other optimization elements, there’s flare and substance. Blending substance with style is a winning combination.