San Francisco, California—Klout expert answers are getting a prominent role in the world of organic search. Bing is placing the Q&A content right at or near the top of its SERP (Search Engine Results Page) for user queries, just as it began to include Facebook activity in its sidebar.
The Klout expert answers section is a feature that only a choice few of the social site’s Q&A users are privy to, but it will be made available to all registered subscribers in the future. And those answers began appearing right on the first page of Bing last week.
Klout Expert Answers Ruling the Realm
Other sites like Quora, Yahoo! Answers, and Wikianswers have been competing for visibility, providing a modest level of SEO value for some time now. However, Klout expert answers has become the clear leader of the Q&A realm, demonstrated by the fact it’s been chosen for such prominent positioning. While its relationship has grown with Microsoft, other tech companies, like Yahoo, want to cut ties.
The social site is based on verified user identities, so for the foreseeable future, will not become a center for optimization spam, “The advice and answers you share through Klout will reach others at their exact time of need. Through our partnerships with Bing and others, people searching for help will be able to find your responses, then look at your Klout Moments to understand your perspective, and even connect with you on social media for follow-up conversations,” CEO Joe Fernandez wrote.
Social Media Analytics and Influence
Klout is most known for its ranking users according to their social media presence and contributions. User activity across a number of social networks help the metrics company determine a user’s “Klout Score”. Scores range from 1 to 100 and there have been several criticisms of how accurate the scoring model really is. Another problem facing the logistics are Facebook users, part of the scoring dynamic are leaving that site in droves.
Launched in September 2009, by Joe Fernandez and Binh Tran, the social analytics site integrated with Google+ two years later in 2011, a year after that, Microsoft announced that it would be making a substantial investment in the fledgling platform.