September 16, 2022
LinkedIn marketers

LinkedIn Marketers Benefit from New Data

LinkedIn marketersSan Francisco, California–LinkedIn marketers now can better target their audience across the web, thanks to the business-centric networking platform’s new pilot program. The rich treasure trove of data might be initially attractive to advertisers, but to-date, the early stages of the test program, reveal mixed results.

There are several high profile companies participating in the pilot program, such as GroupM’s programmatic-focused agency Xaxis. Another notable participant is data specialist Dstillery. LinkedIn is also giving companies a look at its proprietary ad inventory. Through what the social site calls a “private exchange”, marketers can focus on specific audiences on the networking site. This continues a popular trend in digital advertising.

LinkedIn Marketers Give Mixed Reviews

Though this foray into data releases is new for the company, some advertisers are giving it a thumbs-up, while others are reportedly disappointed. Those not satisfied state the lack of responsiveness of the network’s users as the reason for their disapproval. This is because, though the site is known for being a reliable networking tool, users do not log-in on a regular basis, as consumers do with Facebook and Twitter. The largest social network has stated it too, will begin to offer marketers data which in-part, is based on users’ web surfing habits.

The company recently updated its search features and improved premium member profiles. LinkedIn hit 300 million registered users in late April of this year and released new content marketing tools. In November of last year, it integrated Pulse, which replaced LinkedIn Today. The networking site went live in May 2003, and is estimated to be worth $18 billion.

Victoria Casal

Victoria is a freelance blogger, bilingual copywriter, content creator and translator based in St. Petersburg and Miami, FL. Influenced by her childhood in her hometown of Buenos Aires and a background in art history and philosophy, she looks to write descriptive, thought-provoking, and carefully crafted relatable content that inspires, illuminates and informs both Spanish and English speaking readers. Her passion for writing about the arts has sprung her into a part-time career in art journalism; she currently writes for Hi-Fructose Contemporary Art Magazine Blog, Beautiful/Decay Magazine, ARTICULATE, Art at Bay, and Creative Loafing Tampa, and she has been featured in several different blogs including Brooklyn-based Hyperallergic and Daily Serving.

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