San Francisco, California–This week, a LinkedIn, Pulse mesh up went live, with the business centric site adding the social newsreader to its mobile and desktop versions.
The business networking site purchased Pulse back in April for $90, and now, the two have essentially been combined, with the customizable news aggregation being renamed LinkedIn Pulse, which is available for download in the Google Play store.
Users can now sign in with their LinkedIn username and password, and still enjoy the ability to freely arrange their news feed, which funnels thousands of reputable news sources.
Linked, Pulse Mesh Replaces LinkedIn Today
The new integration replaces LinkedIn Today, a news curation feature which the network launched in 2011. Users are able to customize their news sources, and share any content they like on LinkedIn, Twitter, Facebook, YouTube, Flickr, and Tumblr.
“Pulse and LinkedIn technology have been fully integrated to offer a more relevant news experience with content tailored to your professional interests both on the Pulse app and on LinkedIn.com,” said Ankit Gupta, Pulse co-founder and product manager at LinkedIn.
More Content, Better Performance
The company states the newsreader has been overhauled to make it faster. It will also include articles written by Influencers, a program LinkedIn launched in 2011, which has enjoyed great success. It features content written by such names as Sir Richard Branson, T. Boone Pickens, Cynthia Montgomery, Gary Vaynerchuk, Gretchen Rubin, Hunter Walk, and Ann Handley.
Content also loads even when users are without an internet connection and waits when one becomes available. The original goal for Pulse will remain the same, the company states, continuing to strike deals with third-party news sources so users can enjoy a more robust experience.
LinkedIn has approximately 259 million users in 200 countries around the world, and the site is available in twenty languages. The business networking site launched in May of 2003 and is valued a reported $18 billion.