San Francisco, California–The most popular business networking site, LinkedIn, has reached the 300 million worldwide users mark, the company announced in a blog post. In the article, the business-centric social platform states that over half of its users are from outside the United States, with 100 million being in the U.S.
Deep Nishar, the Senior Vice President of Products and User Experience at LinkedIn, wrote, “While this is an exciting moment, we still have a long way to go to realize our vision of creating economic opportunity for every one of the 3.3 billion people in the global workforce.”
LinkedIn by the Numbers
Though the United States accounts for the largest number of users, countries like India, Brazil, Great Britain and Canada are increasingly becoming active on the network, and gender use is nearing parity, with men accounting for 56 percent and women accounting for 46 percent. That represents a marked shift from just five years ago when men made-up 61 percent of the user base, compared to only 39 percent of women.
In the same five-year period, the company grew its mobile use significantly, growing from a “small percentage” of traffic to more than 50 percent by the end of this year. That estimate appears to be in-line with use outside the US, with Costa Rica, Malaysia, Singapore, Sweden, United Arab Emirates and the United Kingdom all logging-on more through mobile devices instead of desktop.
The site reportedly generates an impressive 15 million profile views, 1.45 million job views and 44,000 job applications in over 200 countries through mobile devices. LinkedIn states that to capitalize on this momentum, the company will strategically partner with smartphone manufacturers in the future.
LinkedIn recently introduced new tools, and it also integrated with Pulse. The company released a mobile recruiting tool in October of last year and states that it aims to include every person in the global workforce within its network.