San Francisco, California–Business-centric network LinkedIn has released two new features: a content marketing measurement tool and a trending content tool. The tools are the result of a study conducted by the Content Marketing Institute.
These tools are intended to help business’ quantitate their marketing efforts on the business network, “The Content Marketing Institute recently surveyed B2B marketers and found that while 93 percent use content marketing, only 42 percent consider themselves effective at it,” Valter Sciarrillo wrote in an announcement.
Such analytics are valuable resources for company’s using the platform to reach a wider audience. The business networking site is making real strides to appeal to marketers, a group which has widely considered it to be a business connection platform.
The LinkedIn Content Marketing Score
The score is calculated based on users’ engagement with a company’s Sponsored Updates, Company Pages, LinkedIn Groups, employee updates, and Influencer posts. Not only does the site provide a score, it likewise offers recommendations on how to improve said score. To see a profile’s score, click here and fill out the form. The company will generate a report, along with recommendations, and send it back to the email requested.
Trending Content Section Goes Live
LinkedIn debuted its Trending Content section, which include the following topics: automotive, executive, financial services, health and pharmaceuticals, high-tech, IT, marketing, small businesses, students, and venture capitalism. Clicking on any line item will reveal content from around the web as well as sub-topics.
The video below explains more about the site’s Content Marketing Score and Trending Content. The site has implemented other changes. In November of last year, it integrated Pulse into its system and launched a mobile recruiting tool in October.