San Francisco, California—LinkedIn site SlideShare is now completely free to all. The sharing platform provides options for disseminating information, particularly business-oriented materials such as presentations, documents, work product files, and infographics.
Until now, the site allowed limited use and required a Pro subscription for premium features like analytics, private file uploads, and profile customization. Those tools are slowly being introduced to all users over the coming months. Beginning in September, one feature per month will become available, though no scheduled order has been announced.
LinkedIn Site SlideShare Pro at No Charge
Starting today, Pro members will no longer be charged for using the site’s premium features, a spokesperson from LinkedIn told TechCrunch. The business-centric social networking platform isn’t divulging the reason for the change; however, the company appears to be reacting to user feedback.
The Pro and free-pass community have been vocal about having access to more features. Some industry experts speculate the move is due to poor revenue performance from the site, as businesses can easily find free alternatives. Should that be the case, industry analysts believe the change is to grow its user base to generate ad revenue in the future. The company states in a blog post that it has heard its community “loud and clear” and is also implementing a new upload tool.
Recently, LinkedIn introduced new mobile profiles and has opened new channels of marketing data for advertisers to use to better target their preferred audiences. The networking platform has made changes to its search capabilities and released new tools for content marketing.