New York, New York–Mobile ad revenue climbed to $19.3 billion in 2013, according to a recently released report by the Interactive Advertising Bureau. That figure is nearly twice the amount recorded in 2012, up 92 percent from $10.1 billion the year prior. In addition, mobile ad display garnered the highest amount of growth, reaching 123.4 percent, while mobile search gained 92.1 percent last year.
The phenomenon is due to the ubiquity of mobile devices, smartphones and tablets, which are outpacing the sale of desktop machines. Marketers are moving to mobile platforms as a result, putting money into ads to display to consumers conducting on-the-go searches.
Thought the impressive figures do give insight to the growth of mobile engagement, there is a stark contrast in worldwide audience. The two leading locations for mobile ad views came in North America and Europe, but the Asia-Pacific region, the Middle East and Africa, as well as Latin America, did not deliver nearly as much.
Mobile Ad Revenue Gaining Heavy Momentum
Another report, compiled by eMarketer, predicts that by 2016, North America will dominate mobile ad displays with 58 percent. That same study projects 23 percent will come from Latin America. Mobile search ad revenue was likewise dominated by giant Google, taking-in $8.85 billion, with Facebook earning $2 billion last year.
“Combined, the two companies saw net mobile ad revenues increase by $6.92 billion, claiming 75.2 percent of the additional $9.2 billion that went toward mobile in 2013,” eMarketer reported.
Globally, Google earned the most in net share revenue with 56 percent, and Facebook held approximately 13 percent. Both companies accounted for the majority of mobile ad revenue in 2013.