The World Wide Web–An established trend is beginning to emerge on the digital framework known as the internet. Since February, mobile web browsing has surpassed desktop and continues to rise over PC traffic. Mobile apps contribute the most to this change; and, mobile browsing still lags. Time spent accessing the web through smartphones and tablets exceeds the time spent doing the same from a desktop.
This reveals a clear choice in consumer internet access habits and will likely to steadily outperform PCs as mobile devices become more powerful and user-friendly. Businesses are taking note, implementing changes which allow easier access and more flexibility from mobile devices.
Defining Mobile Web Browsing
The figures, compiled by comScore, show it’s internet usage which accounts for more mobile engagement, not searches. However, the dynamics of internet usage are bound to change. In December 2012, mobile device sales were at a 2:1 ratio over PCs, according to a news report published in Forbes.
An underlying dichotomy is present in these figures. In June, a study conducted by Shareaholic found organic search is decreasing, yet consumer engagement is steady. This suggests that people are using their mobile devices to access social media and other apps, rather than going directly to proprietary mobile sites or searching for brands. In fact, 60 percent of consumers make purchase decisions from mobile devices.
Consumers and Business Mobile Usage by the Numbers
Consumers spend significant amounts of time with their mobile devices and that usage breakdown reveals interesting percentages. For instance, 99.5 percent of consumers use smartphones or tablets to access information. Just over 63 percent use the devices to access the web, while a bit more than 62 percent check email. Nearly fifty percent listen to music, 46 percent play games, and almost 42 percent download apps. Reading books and making actual purchases each accounted for 15 percent.
Business decision makers are heavily reliant on their mobile devices, as the nearby chart clearly shows. Research is mostly done on mobile devices during the evening hours, followed by office hours, weekend hours, with commute time coming in last, according to research by Online Publishers Association/Frank N. Magid Associates.