Mountain View, California–The latest Google Panda update has rolled out, just less than a month after the latest Penguin refresh.
The release is said to be “finely tuned”, not being as harsh and wide in scope as previous iterations. Matt Cutts, Google’s Chief Webspam Engineer, has implied the updates are being delayed because the search engine wanted to soften the signals.
In a statement confirming the fresh release, Google wrote, “In the last few days we’ve been pushing out a new Panda update that incorporates new signals so it can be more finely targeted,” Search Engine Land reported.
This latest release follows a manual penalty applied to sites selling links, which was rolled out by the search engine in May of this year.
Future Google Panda Update Releases
Despite having confirmed this release of the Google Panda update, the search engine is not likely to announce or even confirm future iterations. The reason, the search engine explains, is future versions will roll out gradually. Since no abrupt changes will likely occur, Google states that it won’t confirm when subsequent refreshes and updates come.
A search engine spokesperson previously stated the company that webmasters should not to expect tweets or status updates confirming later Panda roll outs, because the newer versions will be incorporated into the company’s indexing process, which would make those future refreshes gradual.
To date, there have been 26 releases of Panda, about half have been announced and confirmed, along with include percentages. However, some have not included statistics about the number of sites affected.
The First Incarnation
First released by the search engine in February of 2011, the Panda algorithm targeted “low-quality sites” and “thin sites”. Sites affected were penalized by being lowered in organic ranking, or outright removal from the Google index.
The net result pushed news organizations and social media networks toward the top of the SERP or Search Engine Results Page. Sites with large amounts of affiliate links and those with a large amount of advertising, were also hit hard. The algorithm affected 12 percent of all of the search engine’s organic results.