Mountain View, California–New Google ranking factors have gone into effect, targeting spammy queries and bad mobile sites. As the search engine rolls out its new social media dashboard, it likewise is forging ahead with algorithmic changes which are designed to improve user experience on the web.
Penguin 2.0 has already gone into effect, and now, new Google search ranking factors are specifically hitting hard search terms considered to be ensconced in spam, as well as mobile site which aren’t up to par with user experience expectations, “To improve the search experience for smartphone users and address their pain points, we plan to roll out several ranking changes in the near future that address sites that are misconfigured for smartphone users,” Yoshikiyo Kato and Pierre Far wrote in an official blog post.
Webmasters Encouraged to Update Their Google Ranking Factors SEO Checklist
The search engine has provided ample warning, particularly through it’s most recognizable engineer, Matt Cutts, that new Google search engine ranking factors were going to be rolling out over the next several months. Cutts specifically addressed several points in a Webmaster Help video (shown below) which explained what areas should be addressed by site owners.
Among the new updates, there will be changes effecting the Google places ranking factors, and more emphasis on leveraging social media, in particular, Plus. The new updates are estimated to impact between 0.3 percent to 0.5 percent of English queries. These changes are part of an ongoing effort to improve search results for better user experience.
The search engine called attention to two of the most common mistakes mobile webmasters make, which include faulty redirects, and smartphone only errors.
More Advice for Mobile Sites
Google also stated in the same blog post that Googlebot-Mobile will automatically redirect to the desktop site if the mobile site renders an error, which in-turn redirects Googlebot-Mobile to the mobile site, creating an indefinite loop. That reoccurring loop is considered and error, and will negatively impact things like Google local ranking factors, because smartphone user queries are considered to have local intent.
Other concerns of the search engine are site load speed, which have played a significant part of ranking since 2010, and other incidentals like Google maps ranking factors. The search engine also recently targeted link sellers with a manual penalty.